The Duffers credit writer Curtis Gwinn for using "The NeverEnding Story" as the replacement. Average Minute Audience (AMA) is the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration. [24] However, executive producer Shawn Levy later suggested that either four or five total seasons were possibilities, claiming that "the truth is we're definitely going four seasons and there's very much the possibility of a fifth. [65] At midnight EST, Netflix released a new teaser announcing the release date of the season to be July 4, 2019. As a streaming service, it’s able to partner with brands free of the legal constraints of network channels, he says. [35], The original soundtrack album for the third season, titled Stranger Things 3, was released digitally on June 28, 2019, via Lakeshore and Invada Records. The Duffers had wanted to introduce Suzie into the show's narrative in some dramatic fashion while giving Matarazzo, who has sung on Broadway before, a chance to show off his own vocals. "[97], On the dissenting side, Darren Franich of Entertainment Weekly criticized the third season for looking like a Reagan-era pop culture mixtape. "[101], As part of the 2019 Teen Choice Awards Stranger Things received a nomination for Choice Summer TV show. ", "Shawn Levy suggests that Stranger Things could run for 5 seasons", "Stranger Things Season 5? Brown's wage increase was not disclosed, but was estimated to be bigger than that of her young counterparts. [33] Both Levy and Natalia Dyer echo sentiments that this season's events will be more adult-oriented, with Dyer calling the season's narrative "...Bigger, darker, [and] scarier. Cary Elwes, Jake Busey, Michael Park, and Francesca Reale appear in recurring roles.[1][2][3]. They want to deliver something bigger and better than last year. [66] The season's first poster, featuring a menacing creature slowly approaching the cast while they're enjoying Independence Day festivities, was released concurrently with the teaser. On July 8, Netflix tweeted that 40.7 million household accounts had watched the series since its release on July 4. Coca-Cola, was featured in every episode of the season, receiving exposure worth $1.5 million in the first three days of its release on Netflix. In the summer of 1985 in Hawkins, the newly opened Starcourt Mall has become the focal point of the town, driving other stores out of business. The teaser, which is the first to feature footage shot for the new season, is styled as an in-universe commercial for the newly built Starcourt Mall, one of the main settings for the season's events. [105], Third season of American science fiction television series. In the Russian lab beneath Starcourt, Steve and Robin are captured, drugged, and interrogated, but Dustin and Erica manage to rescue them. He'll be dealing with stuff, but he won't be at rock bottom... We're [going to be] dealing with forces of evil that are new. [46] Filming for the third season concluded on November 12, 2018. Promotion for the third season began with the first day of production, when Netflix released a video featuring the cast as they met for the season's first script read-through.

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