Want to advertise with us? Originally from Northern Ireland, she is an artist now based in Berlin. The company is only printing out 1,775 shirts. All profits of the day will help IUCN’s efforts to conserve the wildlife. Lacoste are replacing their iconic crocodile logo with 10 of the most endangered species for a special limited-edition capsule collection. The Anegada iguana, by contrast, was the most available, with 450 editions. (CNN)Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction. Lacoste made 10 different limited-edition logos to help endangered species, including a vaquita (porpoise), kakapo (parrot), and Sumatran tiger. Lacoste Replace Their Iconic Crocodile Logo With Endangered Species, And People Are Not Happy About It. "Maybe Jaguar will do something for jaguars. The Save Our Species campaign is part of a 3-year partnership with the International Union for Conservation of Nature (IUCN) in a bid to raise awareness of the animals’ dwindling numbers. Emma Taggart is a Contributing Writer at My Modern Met. The new Save Our Species collection will highlight 10 endangered species embroidered in the same manner as the crocodile. "It's a great start and I'm hoping it's just the beginning and inspires other companies to follow suit," Corwin told CNN. "Together these rare reptiles, birds and mammals champion the plight of all known threatened species," IUCN said in a. Wildlife expert Jeff Corwin lauded Lacoste's efforts and said he hoped it would inspire other companies to take on similar projects. The limited edition shirts will be sold at $172.26 and all profits will go towards helping IUCN’s efforts to conserve wildlife. The “Save Our Species” partnership marks the first time the brand has ever initiated a logo change. Fittingly, the number of tops produced corresponds to the population of the species featured on the logo estimated to remain in the wild. Emma has contributed to various art and culture publications, with an aim to promote and share the work of inspiring modern creatives. “Prized by whalers, hunted almost to the point of extinction, it's currently threatened by entanglement in fishing nets and ships.”. The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature. Replacing the crocodile above the left breast of the shirt are the Gulf of California porpoise, the Burmese roofed turtle, Sumatran tiger, the Anegada ground iguana and the northern sportive lemur, among others. Unveiled during Paris Fashion Week last week, Lacoste’s fall/winter 2018 collection highlights a new partnership with the International Union for Conservation of … Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening. For the first time in the brand’s history, Lacoste replaced its signature icon in an effort to raise awareness about the dire situations facing some of the world’s most endangered species. The green crocodile logo had been the only logo Lacoste used for 85 years, but the French clothing brand agreed to change it for the good cause of spreading the awareness, Lacoste stated, “For the endangered species of this world, the crocodile abandons its ancestral place,”. Lacoste Changes Iconic Crocodile Logo With 10 Endangered Species To Raise Awareness. International Union for Conservation of Nature (IUCN): Website | Facebook | Twitter | YouTube In partnership with the International Union for Conservation of Nature (IUCN), Lacoste will release 10 different polo shirts embroidered with animals who are currently at risk of extinction.. Lacoste is replacing their iconic crocodile logo with 10 endangered animals that are at risk of going extinct. In an effort to raise awareness for endangered species, sports fashion brand Lacoste has replaced its iconic crocodile logo with 10 different animals, which represent species that are sadly facing extinction. Lacoste's crocodile logo was introduced in 1936, and the company has never before sold shirts featuring other animals. A total of 1,775 shirts were made with the varied logos replacing the usual crocodile on the left breast, CNN reported. Lacoste Continues to Replace Iconic Crocodile Logo With Endangered Species. By Emma Taggart on May 20, 2019. For this 2nd edition, the crocodile is giving up its spot to 10 threatened species. The number of polo shirts produced for each animal in the series “corresponded to the remaining population sizes in the wild.” — LACOSTE (@LACOSTE) February 28, 2018 Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction. h/t: [Design Taxi], Lacoste Replaces Iconic Crocodile Logo With 10 Endangered Species, Photographer Captures Brilliant Bird Portraits to Help Save Endangered Species, 7 Endangered Marine Animals That Need Your Help, National Geographic is Sharing Photos of Endangered Species This Summer to Help Save Their Lives. Ram trucks maybe will start protecting big horn sheep.". French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet. The Lacoste clothing company has announced it will temporarily replace its iconic crocodile logo on its shirts with symbols of 10 endangered animal species, including the California condor, the Sumatran tiger and the Javan rhino. Visit My Modern Met Media. Receive our Weekly Newsletter. Northern sportive lemur: 50. The 10 animals featured were hand-selected by the IUCN, Lacoste and Paris agency BETC. Well, for this year’s Paris Fashion Week, Lacoste has decided to replace these famous crocodiles and put 10 threatened animal species instead. Lacoste's limited-edition endangered species polo shirts. The will be 3,520 polos spread throughout the world—in Seoul, there will be just 400 polos featuring the Moheli scops owl, which is native to the Comoro Islands. “Despite its impressive 45-foot length, the black whale is highly vulnerable,” says the brand. After graduating with a BA in Fashion and Textile Design in 2013, Emma decided to combine her love of art with her passion for writing. The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. Fashion brand Lacoste has replaced it’s iconic crocodile logo to help save 10 endangered species in a new limited edition collection of polo shirts. lacoste lacoste . Find out how by becoming a Patron. You can find out even more about the campaign on Lacoste's website. French brand Lacoste has teamed up with IUCN's SOS (Save Our Species) — a nature conservation charity — for a limited-edition collection of polo tshirts. For 85 years, Lacoste has been faithful to its iconic crocodile logo, not until now. Of course, Lacoste adopted the croc as its brand logo not for reasons of conservation or species awareness. Kakapo (parrot): 157. Each of the 10 designs will belong to a dedicated store, and the amount available depends on the remaining population size of each species in the wild. As our patron, you’ll become a member and join us in our effort to support the arts. Temporarily. #LacosteSaveOurSpecies, A post shared by Lacoste (@lacoste) on Feb 27, 2018 at 11:35pm PST. Cao-vit gibbon (ape): 150. Sumatran tiger: 350. Available only in some European countries and in the US - Link in bio. Javan Rhinos are very rare, quiet and solitary animals. "Generating awareness is equally important to fundraising because in order to solve the problem you need to understand the challenges," he added. French brand Lacoste has teamed up with IUCN’s SOS (Save Our Species) — a nature conservation charity — for a limited-edition collection of polo tshirts.. Saola (herbivore): 250. French brand Lacoste has teamed up with IUCN's SOS (Save Our Species) - a nature conservation charity - for a limited-edition collection of polo t-shirts. Once again, sports fashion brand Lacoste is replacing its iconic crocodile emblem with 10 different endangered species for a limited edition collection of white polo shirts. The 10 species represented and the number of shirts produced: Vaquita (Gulf of California porpoise): 30. Lacoste is producing each design based on the remaining population of the corresponding species. 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The green Lacoste crocodile -- one of the world's best-known logos -- was replaced by … The number of polos produced for each series corresponds to the remaining population sizes in the wild. In a collaboration with the International Union for Conservation of Nature, Lacoste … It is an endangered species mostly because of its very low reproductive rate. Other species featured in the collection include the Hawaiian monk seal, which will be sold on the Lacoste website, and the Iberian lynx, which you will be able buy in the Paris Lacoste store.

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