Shades were 175 points. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. Defendant refused to deliver the harrier jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. This caught the eye of 21-year-old John Leonard. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. Spoiler alert: he lost. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Inspired by the commercial, Leonard set out to get a Harrier jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. The jet is shown with the subtitle seven million Pepsi points. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. The court ruled in favor of Pepsi but I think this guy should have got his jet. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. The TV commercial where they advertised the points for stuff featured someone doing exactly that. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. 2d 116, (S.D.N.Y. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Pepsi can’t just market that it tastes good. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. Image Credit: CBS. Leonard v. Pepsico, Inc., 88 F. Supp. B (second).) But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. 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