These controllable factors are marketing instruments or variables. The above table shows you the population and its growth between 1901 and 2001 and also how it is now growing rapidly. first, the increasing education level of consumers, and second, scientific and Technical progress. The public policy environment is also an uncontrollable factor that affects the marketing environment. Product Orientation and Consumer Orientation – Explained (Marketing). These should be a happy marriage between the corporate resources and corporate opportunities so that the company can accomplish the set goals. Study of Rural environment Consumer decisions and actions can be properly comprehend only when the force field in which they are operating is understood. Marketing mix acts as a stimulus and resulting variables such as consumer satisfaction, marketing share, return on investment and company images responses. It helps to develop an understanding of prospective consumers and market potential of a product and facilities market segmentation. By the liberalization and privatization policies and the subsequent phenomenon of globalization have led to huge inflow of foreign investments and entry of large MNCs in India. Company’s marketing opportunities depend on the availability of corporate resources. The spread of education and progress made in the field of science and technology is responsible for a rapid increase in the Expectations of consumers with the result that the consumer now is more aware of his right and satisfaction. According to this table, around 72 percent of the total population of our country lives in rural areas. The study of demographic factors is of vital importance for marketers. They are the constraints or limitations on the Expectations of marketing opportunities. The same happens if the household patterns change, or if the ethnicity statistics vary. The study of changes in the marketing environment is of vital importance for the marketing manager of a company. They are looking for better quality, durability and multi utility of the products and services offered in the market to them. In modern economics, Ecology or nature of the physical environment also occupying an important place in the field of distribution and marketing under the concept of intensive marketing. So, growth in population is the main contributing factor that leads the marketers to have an eye on this particular segment. The following are the environmental factors which influence the … Your email address will not be published. These are an absolute change in the living standards of developed and developing countries. Related: 11 Nature and Scope of Marketing (With Examples). One of the main obstacles for marketers to exploit the rural market potential has been the largeness of rural markets in terms of the areas it covered.

.

Mercedes Cla 200 2020, Financial Leverage Formula, Why Is Bbby Stock Going Down, Crédit Mobilier France, Nels Cline Wilco, Sunshine Beach, Costco Tire Mount And Balance Cost, Sai Pallavi Net Worth, Is Grease On Amazon Prime, Ponies For Sale Near Me Under 500, Rutgers Qb 2018, El Clasico Predictions, Rutgers Sat 2021, Affordable Coastal Towns Nsw, Ovarian Cyst Vibrating Sensation, Doctors Medical Center Manteca Jobs, Round Sunglasses Polarized, Pine Grove, Ca Elevation, Condos For Sale Oconomowoc, Wi, How To Remind Someone To Reply, Coolaroo Elevated Pet Bed, Extra Large, Northrop F-89 Scorpion, Bom South Coast Radar, Sunset Grille Near Me, Mercedes C-class Coupe 2020, Taysom Hill Wide Receiver, Jaylen Brown Green Shoes, Vault Health Careers, C6-c7 Fusion Complications, Black Friday Statistics 2020,